PlayUp is bringing together the already well established brands MadBookie, ClassicBet and TopBetta to create one great betting hub. Whether you like to be on Racing, Sports or play Fantasy Sports, PlayUp has you covered and we look forward to watching their business grow. PlayUp.com Products and Offers About PlayUp PlayUp. is a unique platform out of Australia and it’s an amalgamation of three well-known bookies. TopBetta, MadBookie and ClassicBet have joined forces to use the PlayUp technology, which has only recently landed in Australia. Along with a sports and horse racing book, PlayUp. offers fantasy sports. Sydney, Australia (ABN Newswire) - PlayUp Limited (PlayUp) has entered into a binding, conditional heads of agreement to acquire the retail bookmaking subsidiary of Sydney-based TopBetta Holdings Limited (ASX:TBH) (TBH) which includes the well-regarded 'TopBetta' and 'Mad Bookie' brands. TopBetta is now PlayUp. Go to www.playup.com.au to bet or download the iOS App, Android App. If you have any questions please contact: [email protected] or Phone: 1800 752 987 [email protected] or Phone: 1800 752 987 HorseBetting is happy to announce another bookmaker has earned the right to be promoted on this site. Our Playup review is talking about the Australian branch of the online betting company, that was founded following the amalgamation of ClassicBet, Topbetta and MadBookie under the one brand. Included in our PlayUp.com review is an overview of the horse betting available, sports betting, PlayUp Think ! About your choices. Call Gambling Help on 1800 858 858 or visit the website www.gamblinghelp.nsw.gov.au ©2021 v1.0 PlayUp All bets accepted on behalf of PlayUp Interactive Pty Ltd Licensed in Northern Territory, Australia by NT Racing Commissionwww.gamblinghelp.nsw.gov.au ©2021 v1.0 PlayUp All bets accepted on behalf of PlayUp Interactive The Australian gaming companies finalise PlayUp’s acquisitions of the TopBetta and MadBookie platforms SYDNEY, January 24, 2019 – PlayUp Ltd has completed their $6 million acquisition of the TopBetta and MadBookie gaming platforms. The final payment of $1 million was originally scheduled to be made on January 29th, however, following The Betmakers Holdings Ltd satisfying […] The TopBetta and Mad Bookie brands form TBH's retail wagering, fantasy tournament and content business and, once the sale is completed, will complement PlayUp's rapidly growing wagering operations. The acquisition is an important part of PlayUp's corporate growth strategy as it seeks to list on both the ASX and NASDAQ through a merger with PlayUp made quite a splash in the Australian wagering industry in 2018, buying the bookmaking businesses of ClassicBet, Madbookie and TopBetta as well as securing the Australian fantasy sports platform Draftstars from the now defunct Crownbet. Not long after these purchases, all these bookmakers became united as one under the PlayUp brand in PlayUp’s sports betting platform currently powers bookmakers that are already well established in Australia including TopBetta, ClassicBet and MadBookie. PlayUp’s Key Features 65,000+ pre-match events every month
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